"The company added social features that will let your friends help determine what ranks high in the search results you see. The approach requires Google to know the social connections of its users something that so far is not a core feature of the company's products or uppermost in the minds of people using them". Google's new social tool is the +1 button, which it wants you to click to signal which search results and Web pages you appreciate. If you use this tool your life for searching would be easier.
http://www.technologyreview.com/web/37241/?mod=chthumb
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